Il bambino consumatore: il suo diritto ad una appropriata informazione

Abstract

The essay deals with the relationship between childhood and industry consumption that today are actually two related indissolubly. The aim of this research is to understand whether, within the Italian context, the child consumer has the opportunity and means to grow up informed and aware. We wondered whether the company can also provide messages to young consumers and appropriate information, such as to encourage the development of critical skills that enable them to move successfully between the myriad challenges and market opportunities.