Dalla responsabilità sociale alla responsabilità socio-territoriale d’impresa

Abstract

Starting from Adriano Olivetti’s pioneering experience in the ’50’s Piedmont, with the crisis of the industrial age experiences and cultures of corporate social responsibility (CSR) spread, the meaning of which is the willingness of an entrepreneur to take, together with other stakeholders, responsibilities for the employee wellbeing as well as for social and environmental issues. The limits of this approach, in which the entrepreneur is always the main promoter of the ‘social commitment’ processes, led in the last 10-15 years, also in conjunction with the crisis of the Italian model of ‘industrial districts’ to a need for a stronger territorial rooting of economic activities. The promoter of this new ‘socio-territorial responsibility’ (CSTR) is no longer a company or a group of them, but the territorial community made up of so many economic, social and institutional components operating on a level playing field. The analysis of a few tangible experiences in some Italian regions concludes this essay.