Un’applicazione dell’analisi multivariata e della convergenza non parametrica all’industria birraria italiana
Published 2015-06-08
Keywords
- beer market,
- the determinants of entry into new market,
- global crisis,
- cluster analysis,
- non parametric convergence
How to Cite
Abstract
The study describes on AIDA figures, Bureau van Dijk, and it describe economic and financial performance of the Italian breweries. An application of the multivariate analysis identifies four-five factors and three homogeneous clusters that explain the differences and similarities in the economic and financial performance of Italian breweries. The results of the non-parametric convergence are able to compare the clusters relative to 2008 and 2012. This analysis confirms the hypothesis of a convergence of industrial and crafts breweries towards a common strategy and a financial position. In fact, the analysis of 11 fiscal indicators of 27 productive units, has shown that the Italian brewing sector has also resisted well in a period of general economic difficulty.