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Thematic Call for papers: URBAN ARTIFICIAL INTELLIGENCE

Marshall McLuhan e l’intelligenza artificiale urbana

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  • Luca Gaeta
Luca Gaeta
Dipartimento di Architettura e Studi Urbani, Politecnico di Milano, Italy
DOI: https://doi.org/10.36253/contest-16736

Published 2026-01-02

Keywords

  • artificial intelligence,
  • collective intelligence,
  • McLuhan,
  • media theory

How to Cite

Gaeta, L. (2026). Marshall McLuhan e l’intelligenza artificiale urbana. Contesti. Città, Territori, Progetti. https://doi.org/10.36253/contest-16736

Copyright (c) 2026 Luca Gaeta

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Abstract

This article offers an interpretation of urban artificial intelligence based on the concept of media and more specifically on Marshall McLuhan’s media theory. The Canadian scholar’s legacy, imbued with humanistic values, can inform an understanding of contemporary intelligent media that transcends the efficiency-focused discourses on the smart city. The article also argues that it is unnecessary to make a conclusive choice between artificial and collective intelligence as the term ‘collective’ can be given a wider meaning so as to encompass, beyond humans, sociotechnical communication systems.

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