Vol. 15 No. 30 (2024): Putting the Political in Its Place: Towards a Political Sociology of Sustainability
Passim

Dall’influenza della politica alla politica degli influencer

PDF
  • Giulia Mirra,
  • Matteo Pietropaoli
Giulia Mirra
Link Campus University di Roma, Italy
Bio
Matteo Pietropaoli
Link Campus University di Roma, Italy
DOI: https://doi.org/10.36253/smp-13672

Published 2024-12-30

Keywords

  • Political communication,
  • Influencer,
  • Infotainment,
  • Citi-netizens,
  • Psychopolitics

How to Cite

Mirra, G., & Pietropaoli, M. (2024). Dall’influenza della politica alla politica degli influencer. SocietàMutamentoPolitica, 15(30), 171–176. https://doi.org/10.36253/smp-13672

Copyright (c) 2024 Giulia Mirra, Matteo Pietropaoli

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

This work aims to face an issue that underlies the political dimension of today: to what extent politics and social media communication influence each other, to the point of provoking the constant contamination of the politician-influencer and influencer-politician figures. Through the reflection presented here, which starts from the theme of the infosphere and the swarm of citi-netizens in order to identify virtual hubs for the interpretation of reality, the authors will try to understand the cultural change that forces the commercial and the political figures to become opinion leader of both fields. This also in order to identify the characteristics of a profiled citizen-voter, made a participant without his knowledge, in a process of defining the political image that finds its fulcrum (and filter) precisely in the digital, where he is both producer and consumer (subject and object) of communication.

PDF

Metrics

Metrics Loading ...

References

  1. Arendt H. (1958), The Human Condition, The University of Chicago Press, Chicago & London.
  2. Barisione M. (2006), L’immagine del Leader, Il Mulino, Bologna.
  3. Boccia Artieri G. (2019), «Popolarizzazione della politica online. Ambivalenza, performatività e algoritmi», in Comunicazione politica, 2: 253-256.
  4. Butler J. (2015), Notes toward a Performative Theory of Assembly, trad. it. (2017), L’alleanza dei corpi, Nottetempo, Roma.
  5. Castells M. (1996), The rise of the Network Society, Wiley-Blackwell, Hoboken.
  6. Edelman M. J. (1964), The Symbolic Uses of Politics, University of Illinois Press, Chicago.
  7. Gibson R. K. and McAllister E. I. (2014), «Normalising or Equalising party Competition? Assessing the Impact of the Web on Election Campaigning», in Political Studies, 63: 1-19, https://doi.org/10.1111/1467-9248.12.
  8. Granovetter M. S. (1973), «The Strenght of the Weak Ties», in The American Journal of Sociology, 78, 6: 1360-1380, https://doi.org/10.1086/225469.
  9. Habermas J. (1961), Strukturwandel der Öffentlichkeit. Untersuchungen zu einer Kategorie der bürgerlichen Gesellschaft, Suhrkamp, Frankfurt.
  10. Han B.C. (2013), Im Schwarm: Ansichten des Digitalen, trad. it. (2016), Nello sciame. Visioni del digitale, Nottempo, Bologna.
  11. Kahneman D. (2011), Thinking, Fast and Slow, Penguin Books, London.
  12. Khanna P. (2016), Connectography. Le mappe del futuro ordine mondiale, Fazi Editore, Roma.
  13. Klinger U. and Svensson J. (2015), «The emergence of Network Media Logic in Political Communication: A Theoretical approach», in New Media & Society, 17, 8: 1241-1257, https://doi.org/10.1177/14614448145229.
  14. Lewis D. (1996), «Introduction», in P. Waddington, (eds), Dying for Information?, Reuters, London.
  15. Lipovetsky, G. (2006), Le bonheur paradoxal. Essai sur la société d’hyperconsommation, Gallimard, Paris.
  16. Marcuse H. (1964), One-Dimensional Man. Studies in the Ideology of Advanced Industrial Society, Beacon Press, Boston.
  17. Mazzoleni G. (2012), La comunicazione politica, Il Mulino, Bologna.
  18. Mazzoleni G. e Bracciale R. (2019), La politica pop online, Il Mulino, Roma.
  19. McLuhan H. M. (1964), Understanding Media. The extensions of Man, The New American Library, New York.
  20. Mosca L. (2015), La Webpolitica. Istituzioni, candidati, movimenti fra siti, blog e social network, Le Lettere, Firenze.
  21. Mosca L. (2017), Visioni democratiche e pratiche partecipative online nel movimento 5 stelle, in «Quaderni di Scienza Politica», 24, 3, pp. 407-434.
  22. Palano D. (2019), «La democrazia alla fine del «pubblico. Sfiducia, frammentazione, polarizzazione: verso una “bubble democracy”?», in Governare la paura. A Journal of Interdisciplinary Studies, 35-92.
  23. Schmitt C. (1922), Politischen Theologie, trad. it. (1972), Teologia politica, in Le categorie del politico, Il Mulino, Bologna.
  24. Senft T. (2008), Camgirls: Celebrity and communities in the Age of Social Networks. Digital Formation, Peter Lang, New York.
  25. Sunstein C. R. (2017), #Republic: Divided Democracy in the Age of Social Media, Princeton University Press, Princeton.
  26. Wojcieszak M. (2015), «Polarization, political» in G. Mazzoleni (eds), International Encyclopedia of Political Communication, vol. III, Wiley-Blackwell, London.